Shaping Up for the New Year.
What are the small business cardinal rules of marketing? Gearing up for the New Year’s sales goals? No time like the present to put things in perspective. What does 2015 have in store for your business? Planning for success, means taking a look at goals and duplicating positive results. Efforts that were less effective can be scraped and replaced. Start by reviewing all marketing channels and marketing tools. Update them with new services and featured products, for the upcoming year. Re-release those pieces and track results. Compare with previous campaign and make adjustments as necessary. As your business continues …