Great Logo Design is more than a symbol, its the value the investment creates for your company's philosophy, brand and commerce.
Great logo design is the cornerstone of brand recognition. Often times entrepreneurs become confused about how to begin their journey of building their dream business. Misinformation from unskilled and uninformed services providers create the illusion that the logo is the brand, when it is simply a symbol created to help recognize the brand.
Great Logo Design for Business Events, Branding and More!
Corporate Identity & Intellectual Property
Corporate identity and Branding is using a combination of color schemes, designs, words, etc., that a firm employs to make a statement about itself and to communicate its business philosophy.
It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it. Unlike corporate image (which is ‘in there’ changeable mental impression), corporate identity is ‘out there’ sensory-experience conveyed by things such as buildings, décor, logo, name, slogan, stationery, uniforms, and is largely unaffected by its financial performance and ups and downs in its fortunes. Corporate-identity is either strong or weak (not positive, negative, or neutral like a corporate image) and is more or less permanent unless changed deliberately. Take a look at a few logos we have designed to fit our clients corporate identity. We would love to work with you!
Great Logo Design Starts with a Reined Creative Process
Work with each client to listen to their needs for developing their business and generating a customer base.
Taking notes and prioritizing them and sharing the schedule with the client for confirmation.
From there we want to help our clients refine their target audience and by researching industry trends narrow strategy to connect the client with the ideal customer.
Vector Based Logo Design
Text Based Logo Design
Illustration Based Logo Design
Rastered Based Logo Design
What is Logo Design
While “logo design” refers to the activity of creating a logo, and the term “logo” is used to refer to any symbol created for the purpose of identification, the “psychology of logo design” is heavily influenced by the colors used and is the study of any meaning that can be seen in a logo based a company’s philosophy and value.
The Five C's of Great Logo Design
There are some things that are consistent with any type of business and one of those things is the need for marketing. Marketing is more than the act of sales or sharing information about your business. It’s an art in more ways, than one. Consider technique for presentation and approach as related to the audience you want to attract vs the audience that comes aboard. One deals with the marketing tool of choice and the other the language. Both must fit together in a strategic way and in turn highly influence the style of design used to communicate your message. This is how you measure the results of your marketing and if the audience you prepared for is NOT the audience you attract, then maybe you can make a few changes to line things up better.
What Role Does Color Play?
The role of color in the psychology of logo design is often misunderstood, usually by the clients themselves, but not without reason. Considering the sheer amount of articles on the web stating that red is “this” and yellow is “that”. It becomes self-evident the result is going to be catastrophic.
The oversimplification of the meaning of color is the main generator of this typical briefing: “I want my logo red, yellow, green, purple and brown because…”Whatever the emotion they have attached to the color. However there are a few that have calming effect like blue. Its easy to see how it can communicate trust.
Yes, colors do have additional meaning, but they aren’t set in stone. People have been giving meaning to colors throughout the centuries, and the continuous process of attributing the same meaning to the same colors again and again is what ends up solidifying it.
Choosing the right color for your logo is going to get you one step ahead in the added meaning game, but beware; different colors have different meanings in different societies. The image to the right show the most common interpretations people give to colors in western countries. In different parts of the world these may change.