Marketing, Sales & Advertising are Often Confused.

It’s easy for confusion to set in when you begin tossing around terms like advertising, marketing, and sales, but there’s a difference, and each of these components has a part to play in the success of a company. They support each other, but they are not the same. Let’s take a look at the defining differences.

Marketing

Marketing is the systematic planning, implementation, and control of a mix of business activities that are intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Sales

The sales process consists of interpersonal interaction. It's often accomplished in a one-on-one meeting or through cold calls and networking. It's anything that engages you and the prospect or customer on a personal level rather than at a distance.

Advertising

Advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor. It's the impersonal presentation or promotion by a firm of its products to its existing and potential customers.

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How to Identify Marketing 

Marketing is best identified using what are called the 4 P’s or a mix of marketing: Product, Price, Promotion, and Place. 

The first stage is called the “ideation stage,” where the idea for the product is conceived. Then, marketing departments usually test new product concepts with focus groups and surveys to learn interest levels among potential buyers. If the interest level is high, marketers may then sell products on a limited basis to track sales. If product sales are high, products are then rolled out on a national level.  

Before products go to the market, companies must decide what styles, sizes, flavors, and scents they should sell and the packaging designs they should use. Consumers have much input in these decisions.  Price is also tested through focus groups and surveys. Promotion pertains to brochures, ads, and information which companies use to generate interest in their products. Place in marketing is the distribution. It is how and where products are sold. 

What is Marketing ?

Marketing is the process of teaching consumers why they should choose your product or service over your competitors.

If you are not doing that, you are not marketing. It’s that simple! The key is finding the right marketing method and defining the right marketing message to use to educate and influence your consumers.  

Companies make the mistake of thinking that marketing is just “one” thing, but marketing is everything that the consumer encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide.

It’s all marketing and creating the decision within the consumer whether or not to choose you initially or for repeat business. Marketing is often confused with advertising and sales, but it is important to know the key differences.

Interactive Marketing

This term often refers to a fast growing shift from one-sided customer interaction to a two-sided conversation. Customers want a company to know who they are as individuals, not as a demographic or just a number. For instance, every time a customer logs into a company’s website the person may want to see his or her name displayed along with product interests and communication preferences. 

Interactive marketing gives customers the power to receive and give up-to-date, minute-to-minute feedback on the particular business or product. When you think about interactive marketing, a great example is Amazon. Amazon is known as the biggest trailblazer in this marketing area. It collects and saves information about customers. 

Digital Marketing

Digital marketing is a marketing campaign that takes place using a digital platform. Digital defines the medium used to deliver the campaign. Digital marketing could easily be considered and explained as a “push”/ “pull” marketing technique.The “pull” technique occurs when consumers take the initiative to locate your business via an online search via digital marketing.

The “push” part allows you to get in touch with consumers and inspire to buy your service or product. Ie: instant messaging, texting, content marketing, podcasting, mobile marketing and email. Also, there are many marketing tools you can use like pay per click, search engine optimization and even online banner advertising.  

Online Marketing

Internet or online marketing is a marketing campaign that requires an internet connection. This marketing technique allows you to reach customers, conduct research and sell your product or services over the internet. For example, you can promote your company’s message.

 The definition varies according to how it’s used. A home business person may refer to this marketing as selling over the internet. However, if you have a website, you may refer to it as a blogging, writing articles or placing banner advertisements on other websites to drive traffic to your site. It’s important to note there are many terms for internet marketing like web marketing, online marketing, and website promotion

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