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Entrepreneur Spirit

October 13, 2016August 25, 2016 by Danny Test

Entrepreneur Spirit Starts Here Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire. Are you an entrepreneur? There is something inside of many of us, calling us to do something more than getting up, going to work and coming home daily. Are you dreaming of innovative techniques to help others or creating jobs? Perhaps being an entrepreneur is the key to earning a living. if you have the entrepreneur spirit, welcome to the club! …

Smart Business & Design 101: Components of a Great Logo!

January 21, 2016October 1, 2015 by Danny Test

Smart Business & Design 101 Components of a Great Logo There are some things that are consistent with any type of business and one of those things is the need for marketing. Marketing is more than the act of sales or sharing information about your business. It’s an art in more ways, than one. Consider technique for presentation and approach as related to the audience you want to attract vs the audience that comes aboard. One deals with the marketing tool of choice and the other the language. Both must fit together in a strategic way and in turn …

Prioritizing Your Business’ Marketing Budget

December 12, 2014December 12, 2014 by Danny Test

Is saving money more important than generating quality leads? While running a business may require close examination and management of your budget, small businesses and new businesses, should look for the best end results for their business; not the cheapest marketing and graphic design available. Is purchasing the cheapest marketing tools necessary for the essence of business? The most important thing, is to maximize the return on “MOST” investments, but often (without professional guidance); we sacrifice the quality of results by seeking out the cheapest options available for marketing tools. The real risk here is not the budget but the …

Shaping Up for the New Year.

December 12, 2014December 11, 2014 by Danny Test

What are the small business cardinal rules of marketing? Gearing up for the New Year’s sales goals? No time like the present to put things in perspective. What does 2015 have in store for your business? Planning for success, means taking a look at goals and duplicating positive results. Efforts that were less effective can be scraped and replaced. Start by reviewing all marketing channels and marketing tools. Update them with new services and featured products, for the upcoming year. Re-release those pieces and track results. Compare with previous campaign and make adjustments as necessary. As your business continues …

Your Logo…

July 22, 2016April 14, 2013 by Danny Test

Brand recognition is important to a business as it is the key ingredient in determining the return on releasing products and services to the consumer market. In other words it helps the customer distinguish your products from another company’s and helps to create value for goods and services. Synergy goes a long way, into creating effective branding for new and existing products and services. Some of the most successful brands are new spins on familiar items. One of the most primal method of building recognition for a product, company or service is through use of a logo. The identity of goods and services can be found …

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