Is saving money more important than generating quality leads?
While running a business may require close examination and management of your budget, small businesses and new businesses, should look for the best end results for their business; not the cheapest marketing and graphic design available. Is purchasing the cheapest marketing tools necessary for the essence of business? The most important thing, is to maximize the return on “MOST” investments, but often (without professional guidance); we sacrifice the quality of results by seeking out the cheapest options available for marketing tools. The real risk here is not the budget but the lack of interest generated by marketing pieces which may be:
- Missing or incorrect contact info (email address, contact person, contact number etc.)
- Too few marketing tools to reach available audience
- Generic design concepts that don’t promote a specific brand
- Overly personalize marketing pieces that don’t speak to ideal customers.
- Underwhelming and unclear call to actions that leave a viewer hanging
- Non synced and have no consistency
- Not legible (Too many font/type faces and difficult to read)
How much did your company set aside to this year, to create opportunities for new and ideal clients to learn about what you do? If you rely heavily on social media to promote your business, products, services and events… because it appears to be free, rethink your efforts by the quality of the end result. Honestly if you are not willing to put anything in, it’s going to be very difficult to convert the few leads that may be generated and convert them into, repeat customers. If the majority of your clients come from Facebook, Twitter or Instagram are you driving traffic to/from your website? It’s not as simple as posting your website link in the post, but more of making sure your content originates from your website. This enables you to measure the authenticity of the leads and traffic created.
Many responsive websites created via app tools such as WordPress, offer an easy to use dashboard that allow you to track your leads and source of traffic for your website. The connection allows you to easily document performance of your online marketing and leads generated. Overall knowing where people are finding you the most, creates a clear picture of how to focus future efforts. Remember that tracking your marketing efforts help confirm what works best and measure your return. Your company’s efforts to reach the consumer are measured in responses called leads. Posting on social media is one method or marketing channel, but the specific platform is the source of your lead, while your marketing tool is your lead generator.
- Graphic Design/Marketing Tool: Lead Generator
- Facebook/Instagram/Twitter: Source of Lead:
- Interest from Customer: Is A Lead (organic leads come from non-paid ads/posts)
How often do you refresh your ads and posts? Don’t limit your opportunity to generate reach by taking too many marketing shortcuts. Pay attention to what works and the things your audience respond to. Be sure to record the number of leads and monitor the response trends. Overall, your audience will leave comments and share what they like most. Providing more of what works, converts leads and attract more of the same. When it’s time to get started on your next creative services project or marketing tool call us! Cre8tive Media Design Firm Inc. can be reached online at www.cre8tivemedia.net, by phone at 678-580-0563 or by email at info@cre8tivemedia.net.