Do you know who your ideal client is?
As you prepare for the next quarter’s sales meeting, take some time to think about who your ideal client is. Who are you marketing to and who do you want to take interest in your business and services?
- Gender
- Age
- Income Level
- Need for services or products
- Hobbies or interests
Frequency in this case, refers to how customers purchase or life span of the product used ( need to purchase). Now, take a moment and think
about whom… actually buys your products or services. Would it be a business or consumer? What about the end user? How frequently are they purchasing? It may help to create an excel spreadsheet and record this information for the past six months. If this is not available, set up your spread sheet to capture this data for the next six months. Track your sales and review it at least once a week. Look for similarities and differences in the list you made for ideal clients and actual clients. After comparing, measure how your marketing design, folds into this.
If your marketing attracts a different audience, you may need to rebrand to change the quality of your leads and improve the impact of your efforts to generate leads. You could be marketing to the wrong demographic! Perhaps you can just change who your ideal client is based on whom successfully and repeatedly purchase, from your business. In this position you can simply increase the number of leads and potential conversion by increasing the frequency of marketing. This will help build your revenue and meet sales goals. Make this a priority before your next sales meeting. Information shared in our blog is designed to better educate small business owners about the creative process of marketing design.
Effective marketing design is dependent upon frequency, timing, quality and more than anything measured results. Remember to define the process in order to duplicate results. The difference in just nourishing a hobby and turning something you love to do into a business, have to do with the ability to earn a living. It is necessary for the essence of business to be able to surpass breakeven. Without this a business can’t profit. With no profits it’s impossible to grow. Excellent marketing results start with excellent marketing design and a dependable creative services provider. If you are looking to get things turned around and more profitable, work with Cre8tive Media Design Firm Inc. You can visit us online at www.cre8tivemedia.net or call us at 678-580-0563. Also email us directly at info@cre8tivemedia.net.