Branding Challenges for Entrepreneurs Building branding can be difficult without a clear direction or vision for the company. Being sure that your marketing strategy is suitable for the desired audience is key. A bit of brainstorming and internet research can aid in charting the course, but good market research primary and secondary, can help you …
Are you starting a new business or working on a new image for your existing business? With the advancement of online marketing through social media you can increase your reach by nearly 30% in a fairly short amount of time. Using social media the right way entails using some form a consistency that creates brand recognition …
Do you know who your ideal client is? As you prepare for the next quarter’s sales meeting, take some time to think about who your ideal client is. Who are you marketing to and who do you want to take interest in your business and services? Gender Age Income Level Need for services or products …
In recent years the economy has taken a dip which can be especially measured by the change in employment trends. Many more individuals are returning to higher education to add to their skillset and often many are transitioning into entrepreneurship to increase control over employability. Amongst this change, there has been a growing increase in …