Branding Challenges for Entrepreneurs Building branding can be difficult without a clear direction or vision for the company. Being sure that your marketing strategy is suitable for the desired audience is key. A bit of brainstorming and internet research can aid in charting the course, but good market research primary and secondary, can help you …
As the holiday season approaches, take some time to contemplate what you would like to achieve with your business next year. Some service based businesses may experience a slow point during the year and instead of giving up, let’s come up with ideas to close out the year with a bang! Many small businesses do …
Smart Business & Design 101 Components of a Great Logo There are some things that are consistent with any type of business and one of those things is the need for marketing. Marketing is more than the act of sales or sharing information about your business. It’s an art in more ways, than one. …
Are you starting a new business or working on a new image for your existing business? With the advancement of online marketing through social media you can increase your reach by nearly 30% in a fairly short amount of time. Using social media the right way entails using some form a consistency that creates brand recognition …
Is saving money more important than generating quality leads? While running a business may require close examination and management of your budget, small businesses and new businesses, should look for the best end results for their business; not the cheapest marketing and graphic design available. Is purchasing the cheapest marketing tools necessary for the essence …
In recent years the economy has taken a dip which can be especially measured by the change in employment trends. Many more individuals are returning to higher education to add to their skillset and often many are transitioning into entrepreneurship to increase control over employability. Amongst this change, there has been a growing increase in …