As the holiday season approaches, take some time to contemplate what you would like to achieve with your business next year. Some service based businesses may experience a slow point during the year and instead of giving up, let’s come up with ideas to close out the year with a bang! Many small businesses do not have the big bucks for showy advertising and rely on the cheapest way to share their message with the masses. Although we are selling ourselves as entrepreneurs, you must realize what an intricate role great presentation plays in attracting your ideal clients.
Use this time to think about think about the seasons and what happens with your business during those times by comparing previous years sales side by side. Look at your customer list and see if you can use the season to share a kind message and offer a service with a coupon or coupon code. Now is the time to look at customer retention and building more repeat business. If your slow times are spring or summer then, plan ahead a season or two and get your message out in advance. Stay motivated to keep your content fresh and build your audience by sharing your message through social media.
Lastly don’t miss an opportunity to draw in new clients with a referral incentive to family, friends and previous clients. Nothing says thank you like the special touch, of a cash discount. There is always a little something extra you can do for your clients that help them tremendously. This thing does not need to put you in the poor house. If it’s something seasonal offer a small up charge to provide a convenience; Such as gift wrapping items, purchased during the holidays. Even throwing in free gift card with your brand to make it easier for the client! Remember to think big in small business and as always, at Cre8tive Media Design Firm presentation is everything.